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Rugby helps Australia in experiencing a boom in tourism

August 2013, 03
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Australia tourism
In June, several fans of Irish and British Lions entered Australia to watch once in 12 years rugby test series. Due to their surge, Australia boasted that it had experienced largest ever rise in tourist arrivals in that specific month. The arrivals of tourists from the UK increased to 68% in the month of June to an excellent record of 81,400. According to the Australian Bureau of Statistics, the overall tourists of Australia in the month of June increased by a thumping 7.6%. This percentage when adjusted according to the season translated to 564.100. This percentage increase is highest on several records and also increased by 10% of last year.

As per the data of Tourism Australia, the Lions rugby series brought around 30,000 British tourists during the season. With the help of this effect, the Australian government was able to garner up to $138 million or A$150 million. Even though, there was a fall in visitors from China, they were 18% more when compared with last year’s figures. It is a fact that China has been an important source of tourists to Australia.

Even though, the lowered local currency did not have any effect on the Australian’s love towards travelling and exploring new places. During the June month, the short-term tours of Australia have totaled up to 734,000.

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